{"id":4404,"date":"2013-06-26T07:00:38","date_gmt":"2013-06-25T22:00:38","guid":{"rendered":"https:\/\/englishbootcamp.jp\/blog\/?p=4404"},"modified":"2013-06-26T07:00:38","modified_gmt":"2013-06-25T22:00:38","slug":"%e4%b8%96%e7%95%8c%e6%9c%80%e6%82%aa%e3%81%ae%e8%8b%b1%e8%aa%9e%e3%82%b5%e3%82%a4%e3%83%88","status":"publish","type":"post","link":"https:\/\/englishbootcamp.jp\/?p=4404","title":{"rendered":"\u4e16\u754c\u6700\u60aa\u306e\u82f1\u8a9e\u30b5\u30a4\u30c8"},"content":{"rendered":"<p><font size=\"2\">\u30a4\u30f3\u30b0\u30ea\u30c3\u30b7\u30e5\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7\uff1a\u7531\u7f8e\u3067\u3059\u3002<br \/>\n\u66f4\u65b0\u306e\u52b1\u307f\u306b\u306a\u308a\u307e\u3059\u3002\u5fdc\u63f4\u306e\uff11\u30af\u30ea\u30c3\u30af\u3001\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059<img decoding=\"async\" src=\"http:\/\/stat.ameba.jp\/blog\/ucs\/img\/char\/char2\/035.gif\" alt=\"\u30e9\u30d6\u30e9\u30d6\" \/><br \/>\n\u3000\u3000\u3000\u2193\u3000\u3000\u2193\u3000\u3000\u2193<br \/>\n<a href=\"http:\/\/blog.with2.net\/link.php?992553\" target=\"_blank\" title=\"\u4eba\u6c17\u30d6\u30ed\u30b0\u30e9\u30f3\u30ad\u30f3\u30b0\u3078\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/image.with2.net\/img\/banner\/m06\/br_banner_frog.gif\" width=\"147\" height=\"40\" border=\"0\" \/><\/a>\u3000\u643a\u5e2f\u306f\u3053\u3061\u3089\u3078\u21d2<a href=\"http:\/\/blog.with2.net\/link.php?992553\">\u4eba\u6c17\u30d6\u30ed\u30b0\u30e9\u30f3\u30ad\u30f3\u30b0\u3078<\/a><\/p>\n<p>\u30c8\u30eb\u30b3\u306e\u653f\u60c5\u304c\u3042\u3042\u3044\u3046\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u306e\u3067\u3001\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u306d\u3002<br \/>\n\u3069\u3053\u305e\u306e\u77e5\u4e8b\u3055\u3093\u306f\u3001\u5c0f\u8e8d\u308a\u3057\u3066\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3055\u3066\u3001\u306a\u3093\u3068\u3057\u3066\u3082\u6771\u4eac\u3067\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u3092\u3001\u3068\u9858\u3046\u4eba\u305f\u3061\u304c\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001<br \/>\n\u305d\u306e\u6771\u4eac\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u62db\u81f4\u306e\u82f1\u8a9e\u30b5\u30a4\u30c8\u304c\u3001\u6d77\u5916\u3067\u9177\u8a55\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u8a18\u4e8b\u3067\u3059\u3002<\/p>\n<p><font size=\"4\"><a href=\"http:\/\/www.webinknow.com\/2013\/04\/worlds-worst-website.html\" target=\"_blank\">World worst website<\/a><\/font><\/p>\n<p>\u305d\u3057\u3066\u3053\u308c\u304c\u5642\u306e\u3001\u62db\u81f4\u30b5\u30a4\u30c8\u306e\u82f1\u8a9e\u30da\u30fc\u30b8\u21d2<a href=\"http:\/\/tokyo2020.jp\/en\/\" target=\"_blank\">TOKYO 2020<\/a><\/p>\n<p>\u79c1\u306f\u3053\u306e\u30b5\u30a4\u30c8\u3001\u521d\u3081\u3066\u898b\u307e\u3057\u305f\u304c\u3001\u78ba\u304b\u306b\u3001\u3053\u306e\u82f1\u8a9e\u306f\u300c\u3046\uff5e\u3093\u30fb\u30fb\u30fb\u300d\u3068\u3044\u3046\u611f\u3058\u3067\u3059\u306d\u3002<br \/>\n\u4f55\u304c\u8a00\u3044\u305f\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u3002<br \/>\nVision\u306e\u3068\u3053\u308d\u3082\u305d\u3046\u3067\u3059\u304c\u3001\u5168\u4f53\u7684\u306b\u4f55\u306e\u305f\u3081\u306e\u30b5\u30a4\u30c8\u306a\u306e\u304b\u3001\u3068\u3044\u3046\u306e\u304c\u66d6\u6627\u3067\u3001<br \/>\n\u306f\u3063\u304d\u308a\u8a00\u3046\u3068\u3001\u72d9\u3044\u304c\u5b9a\u307e\u3063\u3066\u3044\u306a\u3044\u5370\u8c61\u3067\u3059\u3002<\/p>\n<p>Huh? WTF? <\/p>\n<p>\u3068\u3042\u308a\u307e\u3059\u304c\u3001\u76f4\u8a33\u3059\u308b\u3068\u3001\u300c\u306f\u3041\uff1f\u306a\u3093\u3058\u3083\u305d\u3089\uff1f\u300d<br \/>\n\u3053\u3053\u307e\u3067\u308f\u3051\u306e\u308f\u304b\u3089\u306a\u3044\u6587\u7ae0\u306f\u3001\u521d\u3081\u3066\u8aad\u3093\u3060\u3001\u3068\u8a00\u3063\u3066\u3044\u307e\u3059\u306d\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u3001David Meerman Scott\u3055\u3093\u306f\u3001\u65e5\u672c\u4eba\u3068\u7d50\u5a5a\u3057\u3066\u304a\u308a\u65e5\u672c\u306b\u8a73\u3057\u3044\u3002<br \/>\n\u305d\u3057\u3066\u305d\u306e\u4eba\u304c\u3001\u3053\u3046\u8a9e\u308a\u307e\u3059\u3002<\/p>\n<p>I lived in Japan for seven years and my wife is Japanese. What we&#8217;ve seen so often is Japanese organizations that enter the global markets by simply translating the content they created for the local Japan marketplace. That&#8217;s likely what happened here.<br \/>\n\u65e5\u672c\u4f01\u696d\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u9032\u51fa\u3057\u3088\u3046\u3068\u3059\u308b\u6642\u3001\u5358\u7d14\u306b\u56fd\u5185\u5411\u3051\u306e\u5546\u54c1\u3092\u305d\u306e\u307e\u307e\u82f1\u8a9e\u306b\u7ffb\u8a33\u3059\u308c\u3070\u30aa\u30fc\u30b1\u30fc\u3001\u3068\u601d\u3063\u3066\u3044\u308b\u4f01\u696d\u304c\u3042\u307e\u308a\u306b\u591a\u3044\u3002\u305d\u3057\u3066\u540c\u3058\u3053\u3068\u304c\u3001\u3053\u3053\u3067\u3082\u8d77\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u79c1\u3082\u3001\u5e38\u3005\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n\u65e5\u672c\u3068\u6d77\u5916\u3068\u306f\u9055\u3046\u3002<br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u3069\u3053\u306a\u306e\u304b\u3001\u30c7\u30a4\u30f4\u30a3\u30c3\u30c9\u3055\u3093\u306e\u8a00\u8449\u3092\u501f\u308a\u308b\u306a\u3089\u3001<br \/>\n\u201cbuyer personas\u201d\u3092\u3001\u307e\u305a\u306f\u898b\u6975\u3081\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u6b27\u7c73\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u304b\u3001\u30a2\u30b8\u30a2\u304b\u306f\u305f\u307e\u305f\u4e2d\u5357\u7c73\u304b\u3002<br \/>\n\u305d\u3057\u3066\u3001\u305d\u3046\u3044\u3063\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5e02\u5834\u3092\u3088\u304f\u8abf\u67fb\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u3057\u306a\u3044\u3068\u3001<br \/>\n\u305b\u3063\u304b\u304f\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u76f8\u624b\u306b\u3055\u308c\u306a\u3044\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>To really globalize, you need local content creators who understand the local buyer personas and create content especially for them.<br \/>\n\u672c\u6c17\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5411\u3051\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u3082\u306e\u3092\u4f5c\u308c\u308b\u4eba\u6750\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3001\u300c\u305d\u3046\u305d\u3046\u3001\u305d\u3046\u306a\u306e\u3088\uff5e\uff5e\uff5e\uff01\u300d\u3068\u3001<br \/>\n\u601d\u3044\u5207\u308a\u819d\u3092\u6253\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306f\u3001\u5916\u4ea4\u306b\u304a\u3044\u3066\u3082\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u5fc5\u9808\u3067\u3059\u306d\u3002<br \/>\n\u307e\u305a\u306f\u3001\u76f8\u624b\u3092\u77e5\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u306e\u306b\u3001\u305d\u3053\u304c\u4e00\u756a\u304a\u3056\u306a\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u3002<br \/>\n\u65e5\u672c\u306e\u653f\u6cbb\u5bb6\u304c\u5916\u4ea4\u3067\u3053\u3068\u3054\u3068\u304f\u8e93\u304f\u306e\u3082\u3001\u3053\u3053\u306b\u539f\u56e0\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u3092\u77e5\u308a\u3001\u5df1\u3092\u77e5\u308c\u3070\u3001\u767e\u6226\u5371\u3046\u304b\u3089\u305a<\/p>\n<p>\u3068\u306f\u3001\u300c\u5175\u6cd5\u300d\u3067\u306e\u5b6b\u5b50\u306e\u8a00\u8449\u3067\u3059\u3002<br \/>\n\u65e5\u672c\u4eba\u306f\u4f55\u5ea6\u3082\u540c\u3058\u8f4d\u3092\u8e0f\u3093\u3067\u6765\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308d\u305d\u308d\u307e\u305a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u3001<br \/>\n\u6c17\u4ed8\u3044\u305f\u65b9\u304c\u3044\u3044\u3068\u601d\u3046\u3093\u3067\u3059\u3051\u3069\u306d\u3047\u30fb\u30fb\u30fb<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u304c\u5f79\u306b\u7acb\u3063\u305f\u3068\u3044\u3046\u65b9\u306f\u3001\u30dd\u30c1\u3063\u3068\u304a\u9858\u3044\u3057\u307e\u3059<img decoding=\"async\" src=\"http:\/\/stat.ameba.jp\/blog\/ucs\/img\/char\/char2\/038.gif\" alt=\"\u97f3\u8b5c\" \/><br \/>\n\u3000\u3000\u3000\u3000\u2193\u3000\u3000\u2193\u3000\u3000\u2193<br \/>\n<a href=\"http:\/\/blog.with2.net\/link.php?992553\" target=\"_blank\" title=\"\u4eba\u6c17\u30d6\u30ed\u30b0\u30e9\u30f3\u30ad\u30f3\u30b0\u3078\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/image.with2.net\/img\/banner\/m06\/br_banner_kasa.gif\" width=\"80\" height=\"59\" border=\"0\" \/><\/a>\u3000<a href=\"http:\/\/english.blogmura.com\/\"><img loading=\"lazy\" decoding=\"async\" height=\"31\" width=\"88\" border=\"0\" src=\"http:\/\/english.blogmura.com\/img\/english88_31.gif\" alt=\"\u306b\u307b\u3093\u30d6\u30ed\u30b0\u6751 \u82f1\u8a9e\u30d6\u30ed\u30b0\u3078\" \/><\/a>\u3000\u3000\u3000\u3000\u3000\u3000\u3000<\/p>\n<fieldset style=\"padding: 10px 5px 10px 20px; border: 0px dotted red; background-color: blanchedalmond; color: black;\">\n<img decoding=\"async\" src=\"http:\/\/stat.ameba.jp\/blog\/ucs\/img\/char\/char2\/172.gif\" alt=\"\u624b\u7d19\" \/>\u7121\u6599\u30e1\u30eb\u30de\u30ac\u767a\u884c\u4e2d\u3000<a href=\"http:\/\/www.mag2.com\/m\/0001205233.html\" target=\"_blank\">\uff13\u30f6\u6708\u3067\u30cd\u30a4\u30c6\u30a3\u30d6\u767a\u97f3\u306b\u306a\u308c\u308b\uff01\u82f1\u8a9e\u30de\u30b9\u30bf\u30fc\u3078\u306e\u9053<\/a><br \/>\n\u304a\u7533\u8fbc\u30fb\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3000<img decoding=\"async\" src=\"http:\/\/stat.ameba.jp\/blog\/ucs\/img\/char\/char2\/172.gif\" alt=\"\u624b\u7d19\" \/><a href=\"mailto:info@englishbootcamp.jp?subject=%83z%81%5B%83%80%83y%81%5B%83W%82%C9%8A%D6%82%B7%82%E9%82%A8%96%E2%82%A2%8D%87%82%ED%82%B9\" target=\"_blank\">info@englishbootcamp.jp<\/a>\u307e\u3067<br \/>\n\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u30fb\u4f53\u9a13\u30ec\u30c3\u30b9\u30f3\u4e88\u7d04\u72b6\u6cc1\u306f<a href=\"https:\/\/englishbootcamp.jp\/?p=405\" target=\"_blank\">\u3053\u3061\u3089<\/a><img decoding=\"async\" src=\"http:\/\/stat.ameba.jp\/blog\/ucs\/img\/char\/char2\/131.gif\" alt=\"\u30e1\u30e2\" \/><\/fieldset>\n<p><\/font>    \t<\/p>\n<div class='wp_social_bookmarking_light'>        <div class=\"wsbl_facebook_share\"><div id=\"fb-root\"><\/div><div class=\"fb-share-button\" data-href=\"https:\/\/englishbootcamp.jp\/?p=4404\" data-type=\"button_count\"><\/div><\/div>        <div class=\"wsbl_twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/englishbootcamp.jp\/?p=4404\" data-text=\"\u4e16\u754c\u6700\u60aa\u306e\u82f1\u8a9e\u30b5\u30a4\u30c8\" data-via=\"https:\/\/twitter.com\/englishbootcamp\" data-lang=\"en\">Tweet<\/a><\/div>        <div class=\"wsbl_google_plus_one\"><g:plusone size=\"medium\" annotation=\"none\" href=\"https:\/\/englishbootcamp.jp\/?p=4404\" ><\/g:plusone><\/div>        <div class=\"wsbl_mixi\"><a href=\"http:\/\/mixi.jp\/share.pl\" class=\"mixi-check-button\" data-url='https:\/\/englishbootcamp.jp\/?p=4404' data-button='button-3' data-key=''>Check<\/a><script type=\"text\/javascript\" src=\"\/\/static.mixi.jp\/js\/share.js\"><\/script><\/div>        <div class=\"wsbl_hatena\"><a href='\/\/b.hatena.ne.jp\/add?mode=confirm&url=https%3A%2F%2Fenglishbootcamp.jp%2F%3Fp%3D4404&title=%E4%B8%96%E7%95%8C%E6%9C%80%E6%82%AA%E3%81%AE%E8%8B%B1%E8%AA%9E%E3%82%B5%E3%82%A4%E3%83%88' title='\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0' rel=nofollow class='wp_social_bookmarking_light_a' target=_blank><img src='https:\/\/englishbootcamp.jp\/wp-content\/plugins\/wp-social-bookmarking-light\/public\/images\/hatena.gif' alt='\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0' title='\u3053\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u306f\u3066\u306a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306b\u8ffd\u52a0' width='16' height='12' class='wp_social_bookmarking_light_img' \/><\/a><\/div><\/div>\n<br class='wp_social_bookmarking_light_clear' \/>\n","protected":false},"excerpt":{"rendered":"<p>\u30a4\u30f3\u30b0\u30ea\u30c3\u30b7\u30e5\u30d6\u30fc\u30c8\u30ad\u30e3\u30f3\u30d7\uff1a\u7531\u7f8e\u3067\u3059\u3002 \u66f4\u65b0\u306e\u52b1\u307f\u306b\u306a\u308a\u307e\u3059\u3002\u5fdc\u63f4\u306e\uff11\u30af\u30ea\u30c3\u30af\u3001\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059 \u3000\u3000\u3000\u2193\u3000\u3000\u2193\u3000\u3000\u2193 \u3000\u643a\u5e2f\u306f\u3053\u3061\u3089\u3078\u21d2\u4eba\u6c17\u30d6\u30ed\u30b0\u30e9\u30f3\u30ad\u30f3\u30b0\u3078 \u30c8\u30eb\u30b3\u306e\u653f\u60c5\u304c\u3042\u3042\u3044\u3046\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u306e\u3067\u3001\u30aa\u30ea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=\/wp\/v2\/posts\/4404"}],"collection":[{"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4404"}],"version-history":[{"count":0,"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=\/wp\/v2\/posts\/4404\/revisions"}],"wp:attachment":[{"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/englishbootcamp.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}